Vulnerabilities in web applications are now the largest vector of enterprise security attacks.
Stories about exploits that compromise sensitive data frequently mention culprits such as “cross-site scripting,” “SQL injection,” and “buffer overflow.” Vulnerabilities like these fall often outside the traditional expertise of network security managers.
To help you understand how to minimize these risks, Qualys provides this guide as a primer to web application security. The guide covers:
- typical web application vulnerabilities
- comparison of options for web application vulnerability detection
- QualysGuard Web Application Scanning solution
Click here to Download
IDC’s perspective on the future of mobile marketing and how to reach over 270 million consumers using short codes…
In the recently released IDC White Paper sponsored by NeuStar, “Common Short Codes: The Time Is Now For Mobile Marketing & Outreach,” IDC highlights how brands can reach practically every mobile consumer in the U.S. – right now by adding a mobile address – a Common Short Code – to their marketing mix. For any brand or enterprise this translates into “one common short code, one call to action” to reach over 270M mobile customers.
Click here to Download
Are you responsible for your manufacturing company’s website?
The internet is central to your industrial/manufacturing marketing. However, a majority of manufacturing companies don’t think their websites are the strategic marketing resources they should be. This white paper discusses the latest trends, challenges and practical advice on how to approach aligning industrial/manufacturing marketing efforts in an interactive world.
Click here to Download
This white paper explains why protecting confidential information and ensuring privacy have become high priorities.
This white paper provides insight into the requirements for protecting privacy in SAP non-production environments and describes some of the comprehensive data masking techniques available with the IBM® Optim™ Data Privacy Solution for SAP® Applications.
Click here to Download
This information brief explains the value of IBM® Data Studio Administrator.
Making changes to database schemas can often be complex and error prone. Changes impact dependent objects and sometimes even the underlying data, and the stakes are high. Even with careful attention, schema changes can impact application systems, producing unexpected results, costly errors and business disruptions. By minimizing or eliminating manual tasks and automating the change management process, organizations can implement schema updates with ease and accuracy.
This powerful and flexible tool simplifies the process of identifying, analyzing and implementing database schema changes for IBM DB2® for Linux®, UNIX® and Microsoft Windows®. Data Studio capabilities exploit modern development tools and techniques to provide for fast and efficient development and support a scalable infrastructure.
Click here to Download
How to create calls to action that will lead to sales engagements.
Compelling calls to action are the bridge from your message to the beginning of the sales engagement. They are the links that tie your audience to your product offering, and they’re not one-size-fits-all. This white paper describes three steps designed to help you create compelling BtoB messaging and effective calls to action for your audience segments.
- Identify and prioritize hot topics
- Map your message to your audience’s behavioral cues
- Locate and fill content gaps
Click here to Download
Imagine an ebook Times 8,000!
Safari Books Online is an on-demand digital library that provides access to thousands of technology, creative and business books, training videos and expert reference and learning materials from leading publishers like O’Reilly Media, Oracle Press, Addison-Wesley, Apress, Microsoft Press, Manning, John Wiley and Sons, IBM Press, InformIT, Cisco Press, lynda.com and many more. When you or your team have a question or need information, you can have immediate access to thousands of books with lots of answers – not just one.
Click here to Download
Should you invest in ERP, PLM or both? Learn the differences between ERP and PLM systems, how both help manufacturers, and how integration between ERP and PLM is key to successful product development.
Understand the functions of ERP and PLM.
Two key technologies, Enterprise Resource Planning (ERP) and Product Lifecycle Management (PLM), have developed into critical success factors for manufacturers. Each technology brings unique value to the enterprise, and when combined, ERP and PLM provide a wholly collaborative environment that has a major impact on successful product development performance and the ability to maintain a competitive advantage.
This white paper clarifies the differences between PLM and ERP systems and demonstrates how leveraging both in an integrated environment can greatly improve product development performance. This white paper includes a manufacturer case study.
Understand the roles of ERP and/or PLM before you invest! Read this valuable white paper.
Click here to Download
Explore how to improve margins, accelerate processing, eliminate errors, and increase customer satisfaction.
In today’s hypercompetitive market, financial services companies must learn how to produce services faster, cheaper, and better and improve profit margins in the face of mounting competition and other economic pressures. Increasing business process efficiency is the best way to improve margins and allow more flexibility in pricing. This paper explores how financial institutions are gaining a competitive edge by focusing on process efficiency for greater customer satisfaction and retention.
Click here to Download
Learn how Adobe can help your organization generate and manage internal and external communications through a unified solution.
See how Adobe’s customers have exceeded their customers’ expectations while improving brand loyalty and retention. This thoughtful and in-depth white paper provides information that addresses the unique communications challenges faced by banks and other financial institutions. It showcases the operational efficiencies and competitive advantages that can be gained by Adobe® LifeCycle® ES - a robust, single-platform solution to communicating with customers.
Click here to Download
