Brand Reputation Management: Using Online Monitoring to Protect the Company’s Crown Jewels

Jul 03, 2009 in Sales & Marketing

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Best-in-Class companies are 12.5x more likely than Laggards to experience year-over-year increases in shareholder value.
Best-in-Class companies are 2.4x more likely than Laggards to improve year-over-year performance in customer retention rates.
Best-in-Class companies are 400% more likely than Laggards to improve year-over-year performance in Return On Marketing Investment (ROMI).

Today, companies are embracing brand reputation management as a strategic imperative and are increasingly turning to online monitoring in their efforts to prevent their public image from becoming tarnished. Online brand reputation protection is broad in scope. It can mean monitoring for the misappropriation of a brand trademark by fraudsters intent on confusing consumers for monetary gain. It can also mean monitoring for less malicious, although perhaps equally damaging, infractions, such as the unauthorized use of a brand logo.