Know in ten minutes what takes others hours to learn, and keep up with the latest trends in the industry.
In this summary you will learn:
- How to position and pitch a new business
- How to get the most benefit from branding and staffing
- Why starting a business is akin to a spiritual undertaking, requiring belief in the project’s worth and its benefit to society
Why you should read The Art of the Start
This is not a manual, but rather a collection of mostly useful tips for people who wish to start businesses, or even, as author Guy Kawasaki claims, other sorts of projects, including nonprofit organizations. Kawasaki may over-use business-babble such as “bootstrapping” or “rainmaking” (in fact, he recommends coming up with a brand name that can enter the language as a verb, such as Google or Xerox) - but his style is good-natured and humorous. The chapters are divided accessibly with subheads, charts, bullet points, “minichapters,” answers to “Frequently Avoided Questions” and reading lists, making it easy to find important points. Many of Kawasaki’s “exercises” are tongue-in-cheek, like, “Go to eBay and search for used Aeron chairs.” He got his start working at Apple Computer, marketing early MacIntoshes, and he now runs a venture capital firm, Garage Technology Ventures. He refers to both frequently, and most of the book’s examples come from these venues, not from inside knowledge of others start-ups, even though the author has been involved in several. This isn’t the only book you’ll need to read when you decide to start a business, but getAbstract.com finds that its iconoclastic pointers are useful and fun, and its sections on pitching, recruiting and branding, in particular, apply to businesses of any size.
About the Author
Guy Kawasaki got his start in marketing at Apple Computer and went on to found several high tech businesses. He currently runs the venture capital firm Garage Technology Ventures
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Did you know that most Americans believe companies should have a presence in social media? That means most of your customers and prospects expect you to be involved in social media, and will be more likely to do business with you if you are.
That’s why it’s critically important to expand your customer relationship management strategy to engage social customers. So where do you start? How do you get people to like and trust you enough to do business with you in a Web 2.0 world?
Find out in this Sage-sponsored White Paper: Social CRM: Customer Relationship Management in the Age of the Socially-Empowered Customer. Written by Brent Leary, a CRM industry specialist, it explains how to integrate social media tools and strategies into your traditional CRM efforts for better, more meaningful customer relationships.
*Cone 2008 Business in Social Media Study
Award-winning Sage SalesLogix is a rapidly deployed, robust, highly-customizable CRM solution with flexible, secure, deployment options to meet your business needs. The integrated Sage SalesLogix CRM suite includes Sales, Marketing, Customer Service, Support, and Mobile automation solutions as well as rich business process automation capabilities. With flexible, secure deployment options and bundled service options designed to help you be up and running fast, Sage SalesLogix is the total business solution for organizations seeking to automate their unique customer relationship management business processes at the lowest total cost of ownership – either hosted or on-premise. Sage SalesLogix has got you covered.
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Find out how you can achieve Best-in-Class results. Access Your Complimentary Copy Today. This 9 Value Offer Expires 7/3/2009.
- Best-in-Class companies have generated greater than a million dollars of revenue opportunities on average from remote product service solutions.
- Best-in-Class companies are almost 2x as likely to rely on Remote Product Service applications to support the remote resolution of service issues.
- Best-in-Class companies are more than 3x as likely as all others to be using remotely captured data for the generation of new revenue generating services.
In the current economy, service excellence is not solely measured on the grounds of operational metrics such as mean time to repair and first-time fix. Today’s service organization achieves Best-in-Class status on the grounds of profitability generated through cost control, customer retention, and revenue creation. These objectives have not only led to the increased adoption of Remote Product Service (RPS) tools, but have also facilitated evolutionary uses of the technology class.
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Your highest priority is to grow your business, and your business tools should help you achieve that goal.
Sage SalesLogix CRM solution provides a complete view of customer interactions across sales, marketing, customer service, and support so your teams can collaborate and respond promptly and knowledgeably to customer inquiries and opportunities.
See that complete view when you step into Sage SalesLogix through the perspective of someone in your role at a similar company. The Sage SalesLogix flash demo details how this robust CRM solution helps six different roles: sales, marketing, customer service/support, accounting, IT, and management. Learn how you would use the solution during a typical workday—and how it would help you build strong, profitable customer relationships. Watch it today!
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Know in ten minutes what takes others hours to learn, and keep up with the latest trends in the industry.
In this summary you will learn:
- Why Sergey Brin and Larry Page started Google
- How they kept control of it despite pressure from their investors and financial backers
- How the acrimony between Microsoft and Google originated
- What Google plans for the future
Why you should read The Google Story
You probably use Google when you are looking for something on the Web. But do you know who founded the company and why it is unique? Here’s the inside scoop. Authors David Vise and Mark Malseed tell the story of Google founders Larry Page and Sergey Brin in fast-moving, energetic prose, from start-up to triumph. The authors spend little time considering any of the possible negative aspects associated with Google, but most readers will find that it hardly matters because their book is downright fun, and it ends with a useful set of Google search tips. getAbstract says you will learn so much about the founders, the company’s management and its wonderfully exotic culture that you will not notice the absence of critical distance.
About the Authors
David A. Vise won a Pulitzer Prize at the Washington Post and works for a hedge fund. This is his fourth book. A Wharton M.B.A. named to the school’s list of most influential alumni, he began his career at a major brokerage house. He wrote for a financial analysis Web site and the Wall Street Journal. Mark Malseed is a former senior researcher for Bob Woodward on two major books about the Bush administration. He has contributed to several publications, including the Washington Post and the Boston Herald.
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Learn what companies can do in economic downturns to position themselves for later success.
Find out what changes to make to customer strategy; how to align your organization to best support a winning approach; and how to drive excellence in execution to achieve results in today’s economy.
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Learn what companies can do in economic downturns to position themselves for later success.
Find out what changes to make to customer strategy; how to align your organization to best support a winning approach; and how to drive excellence in execution to achieve results in today’s economy.
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Godin’s latest book is the definitive guide to the 14 trends no marketer can afford to ignore.
Godin’s latest book is the definitive guide to the 14 trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says 5,000 people who want to hear your message are more valuable than 5 million who don’t. Godin doesn’t pretend that it’s easy to get your products, marketing messages and internal systems in sync. But he’ll definitely convince you that it’s worth the effort.
You’ll also receive Executive Book Alert, which keeps business executives up-to-date on the latest in business thinking. Their editors scour the book lists and catalogs, talk with business book publishers, and network with top business authors, to find the next best business books to summarize. As they do this, they will share the results of their research in this e-Newsletter.
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Learn how to protect your brand in difficult economic times.
Get answers to these questions:
How can your company ensure delivery on its brand promises to customers?
How can you meet sustainability concerns and protect brand value?
And how can you develop the type of workforce associated with a world-class brand?
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Sales guru Jeb Blount gives you the 5 principles that virtually guarantee success in sales.
In this eBook version of his bestseller Power Principles internationally recognized sales expert Jeb Blount provides a blueprint for gaining the winning edge in your sales career. You’ll also receive a free subscription to Sales Gravy eMagazine which is read by more than 60,000 sales professionals and sales leaders from around the world each month.
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