Archive for the ‘ Sales & Marketing ’ Category

Provides readers with the latest news, expert advice and analysis of the internet marketing industry.

Provides readers with the latest news, expert advice and analysis of the internet marketing industry.
Get the latest news, expert advice and analysis of the internet marketing industry. Also, check out the latest industry job openings and join their People Connection to build your industry profile!

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Get the most out of this popular business networking site by understanding LinkedIn and why you should use it.

Get the most out of this popular business networking site by understanding LinkedIn and why you should use it.
With over 25 million members there is a lot of potential to find and develop relationships to help in your business and personal life, but many professionals find themselves wondering what to do once they signup. Learn the different benefits of the system and best practices so that you can get the most out of LinkedIn.

This excerpt includes Chapter 1 - The Introduction from the I’m on LinkedIn–Now What???” eBook.”

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Learn how to reach your marketing goal and gain the competitive advantage that makes it possible to out-test, out-learn and out-optimize competitors.

Learn how to reach your marketing goal and gain the competitive advantage that makes it possible to out-test, out-learn and out-optimize competitors.
If you are like most online marketers, you are doing everything you can to optimize your website. One of the best ways to optimize your site is through multivariate testing, which is a technique that enables your visitors to tell you what’s working on your site and what isn’t. Download this information brief to find out how you can evaluate the effectiveness of your web site using three top tips to prepare your site for multivariate testing success.

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Discover some effective ways to leverage your white papers to generate qualified leads.

Discover some effective ways to leverage your white papers to generate qualified leads.
In this white paper, you will gain valuable information on marketing with white papers, and learn essentials to leverage this powerful lead generation tool and acquire targeted and qualified leads. Fishing for Leads with White Papers offers practical insight as well as addresses

  1. Key challenges
  2. Contextual marketing and Pay-for-performance models
  3. What to look for in a white paper marketing vendor.

This white paper is written by Stelzner Consulting, sponsored by NetLine Corporation

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For Creators of the Brand experience.

For Creators of the Brand experience.
Event Marketer serves the information needs of corporate marketers engaged in face-to-face marketing activities. EM covers the how and why brand-side marketers use live events as brand-building strategies. Their 10,000 subscribers look to EM to provide them with the insights, best practices and trends that they need to do their jobs better.

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Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience.

Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience.
What your customers think about your company is often a result of their experience when they contact you. Whether or not they remain customers is often a result of the quality of service you provide. Extraordinary Customer Service explores the contact center as a strategic part of your enterprise—where you can leverage differentiated services to provide a superior customer experience that can build brand loyalty and increase profits. Presented here are the best practices, trends, and innovations that can help empower your people to be more productive, your processes to be more intelligent, and your customers to be more satisfied.

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Determine if your technology company is doing all it can and should be doing to turn leads into sales.

Determine if your technology company is doing all it can and should be doing to turn leads into sales.
You’ve spent a great deal of time, effort and money putting together your sales-lead generation programs. How you handle those sales leads once you get them makes the difference between happy salespeople and new customers or unhappy salespeople and lost sales.

This checklist by B2B sales and marketing expert Mac McIntosh is designed to help B2B sales and marketing professionals determine if their company is doing all it can and should be doing to turn leads into sales.

NetLine Corporation, a premier online lead generation services provider for B2B marketers is offering this Checklist in partnership with Mac McIntosh.

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