Archive for the ‘ Sales & Marketing ’ Category

Sales guru Jeb Blount gives you the 5 principles that virtually guarantee  success in sales.

Sales guru Jeb Blount gives you the 5 principles that virtually guarantee success in sales.
In this eBook version of his bestseller Power Principles internationally recognized sales expert Jeb Blount provides a blueprint for gaining the winning edge in your sales career. You’ll also receive a free subscription to Sales Gravy eMagazine which is read by more than 60,000 sales professionals and sales leaders from around the world each month.

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Learn the four steps that comprise the ideal online brand protection strategy consisting of both technological and organizational programs.

Learn the four steps that comprise the ideal online brand protection strategy consisting of both technological and organizational programs.
As the Web continues to become a more dynamic and vital part of every corporation, today’s enterprises need to become more proactive at anticipating exploits and abuses that can tarnish their reputation and negatively impact their business operations by consolidating their Internet domain names and putting in place a series of protective measures. This paper shows you the steps you need to take to monitor your total online presence and strategically protect your various corporate brands, trademarks, and domains.

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Marketing guru Jack Trout clears up the confusion that surrounds the marketing profession.

Marketing guru Jack Trout clears up the confusion that surrounds the marketing profession.
In this summary, marketing guru Jack Trout clears up the confusion that surrounds the marketing profession. Instead of focusing on segmentation or customer retention or search engine optimization, marketers should be searching for that simple, obvious differentiating idea.

You’ll also receive Executive Book Alert, which keeps business executives up-to-date on the latest in business thinking. Their editors scour the book lists and catalogs, talk with business book publishers, and network with top business authors, to find the next best business books to summarize. As they do this, they will share the results of their research in this e-Newsletter.

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Learn how partnering with MarkMonitor allows you to protect your brand, company and loyal customers.

Learn how partnering with MarkMonitor allows you to protect your brand, company and loyal customers.
This case study details the challenges and solutions faced by Epson and how they created a holistic and integrated strategy for global brand protection. Learn how the digital imaging industry giant transformed and consolidated its domain management and online brand protection measures, resulting in more efficient processes and reduced fraud thanks to a global view of critical, relevant online activity.

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Does your business need a CRM solution to survive?

Does your business need a CRM solution to survive?
The economic downturn means that businesses must capitalize on every opportunity to gain revenue. With the right Customer Relationship Management (CRM) solution, you can protect current revenue streams and unearth new customer revenue opportunities—despite the most challenging market conditions. CRM helps ensure you deliver exceptional service to your current customers, building their long-term loyalty. Find out how.

Award-winning Sage SalesLogix is a rapidly deployed, robust, highly-customizable CRM solution with flexible, secure, deployment options to meet your business needs. The integrated Sage SalesLogix CRM suite includes Sales, Marketing, Customer Service, Support, and Mobile automation solutions as well as rich business process automation capabilities. With flexible, secure deployment options and bundled service options designed to help you be up and running fast, Sage SalesLogix is the total business solution for organizations seeking to automate their unique customer relationship management business processes at the lowest total cost of ownership – either hosted or on-premise. Sage SalesLogix has got you covered.

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Learn how to easily manage and prosper from your large customer database by simplifying your customer operations with the right Enterprise level CRM.

Learn how to easily manage and prosper from your large customer database by simplifying your customer operations with the right Enterprise level CRM.
“As many as 85% of companies that buy CRM software to automate sales efforts don’t pick

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Moving beyond tracking contacts and leads, tasks and activities.

Moving beyond tracking contacts and leads, tasks and activities.
In large companies, CRM has been great at helping you track contacts and leads, tasks and activities. But one of the most important yet challenging aspects of a complex sales, marketing and contact center organization is the process of turning leads into customers. With a lot of moving parts and processes, is your CRM helping you with this time-consuming task?

Fill out the simple form to download your FREE Sales Force Automation Guide to easily cut out the time-consuming tasks and focus on most the promising leads.

Benchmark studies reveal that CRM applications account for:

  • Revenue increases of up to 41% per sales person
  • Decreased sales cycles of over 24%
  • Lead conversion rate improvements of over 300%!
  • Customer Retention improvements of 27%
  • Decreased sales and marketing costs of 23%
  • Improved profit margins of over 2%

Start creating more new business, in a more efficient manner, today!

Download your FREE Sales Force Automation Guide now.

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Find out how you can achieve Best-in-Class results. Access Your Complimentary Copy Today. This 9 Value Offer Expires 7/3/2009.

Find out how you can achieve Best-in-Class results. Access Your Complimentary Copy Today. This 9 Value Offer Expires 7/3/2009.

  • Best-in-Class companies are 12.5x more likely than Laggards to experience year-over-year increases in shareholder value.
  • Best-in-Class companies are 2.4x more likely than Laggards to improve year-over-year performance in customer retention rates.
  • Best-in-Class companies are 400% more likely than Laggards to improve year-over-year performance in Return On Marketing Investment (ROMI).

Today, companies are embracing brand reputation management as a strategic imperative and are increasingly turning to online monitoring in their efforts to prevent their public image from becoming tarnished. Online brand reputation protection is broad in scope. It can mean monitoring for the misappropriation of a brand trademark by fraudsters intent on confusing consumers for monetary gain. It can also mean monitoring for less malicious, although perhaps equally damaging, infractions, such as the unauthorized use of a brand logo.

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Learn from today's sales leaders who have benefited from building a sales strategy based on a position of deep customer knowledge.

Learn from today’s sales leaders who have benefited from building a sales strategy based on a position of deep customer knowledge.
Maintaining a robust customer database in a CRM tool not only provides your sellers and sales managers with actionable intelligence but it can provide significant value to your company.

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Find out how you can achieve Best-in-Class results. Access Your Complimentary Copy Today. This 9 Value Offer Expires 5/29/2009.

Find out how you can achieve Best-in-Class results. Access Your Complimentary Copy Today. This 9 Value Offer Expires 5/29/2009.

  • Best-in-Class companies achieved a 90% contract renewal rate.
  • Best-in-Class companies experienced a 28% improvement in service-level agreement / contract compliance over the past two years.
  • Best-in-Class companies achieved a 26% increase in total service revenue over the past two years.

Closing the sale of a service contract is not an end unto itself. Rather, it represents the culmination of one set of business development processes, and the start of a subsequent set of after-sale processes. All of these business processes must focus on assisting the organization’s ability to make a real contribution to the bottom line, improve customer satisfaction and yield a larger - and more predictable - revenue stream. Best-in-Class organizations do a much better job of packaging, selling, and managing service contracts than do all others; but there are some key areas where even the leading service organizations still fall short.

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