Find out how you can achieve Best-in-Class results. Access Your Complimentary Copy Today. This 9 Value Offer Expires 5/29/2009.
- 58% of Best-in-Class companies improved online conversion rates.
- Best-in-Class improved the average time a visitor spent on the website by 4%.
- Best-in-Class companies improved the average page views per visitor by 8%.
The current economic situation is forcing all organizations to turn to more cost-effective methods to reach customers. As a result, the web has been elevated to a top two channel for acquiring and retaining customers. Whether the web is a vehicle for information or a source of sales, all organizations must focus on the development, execution, and distribution of online content to maximize sales in a global recession. Web Content Management (WCM) and Content Management Systems (CMS) are tools for managing website content. WCM helps marketers take ownership and control of website content creation, distribution, digital rights usage, editing, analytics, and the overall online customer experience.
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Read through an interview with Mukul Krishna (Frost & Sullivan) and Greg Dierickse (EMC) as they discuss how Marketing departments across all verticals are looking at becoming more efficient in their communication with both internal & external stakeholders.
The conversation highlights EMC Documentum Solutions for Interactive Marketing and how it can help organizations run more run effective end-to-end campaigns.
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Find out how you can achieve Best-in-Class results. Access Your Complimentary Copy Today. This 9 Value Offer Expires 5/29/2009.
- Best-in-Class are more than 7x more likely than Laggards to improve customer advocacy.
- 2.6x more Best-in-Class companies enjoy above-average performance in their ability to rate individual employee performance based on customer satisfaction.
- Best-in-Class are 2.3x more likely to have improved their year-over-year performance in new product / service innovation with the deployment of a customer feedback solution.
Given the realities of a global economic recession that has thrust companies into a vortex of plunging consumer demand, the rise of consumer control fueled by the ever-growing popularity of social media, and the decline of brand loyalty owing to a competitive marketplace awash with consumer choices, companies are under more pressure than ever to improve customer satisfaction and retention. At least part of the solution lies in the power of capturing, integrating, enhancing, analyzing and acting upon customer feedback.
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Learn how you can get new visitors, keep current traffic, and grow ad and transaction revenues.
Web operators need more than simple data tagging and reporting. Standard web analytics gives you a good understanding of page views, click through, and bounce rates, but increasing competition for eyeballs is forcing you to dig deeper into visitor behavior. To increase web traffic and monetization, you need to understand how visitors interact with your website. This new white paper explains behavioral analytics, explores key applications, and provides a detailed case study showing you how behavioral analytics can answer questions such as:
- What products and content are customers likely to look at next?
- Which combination of content makes transactions more likely?
- Which customers will return and why?
- What website factors make customers more likely to purchase?
Learn how behavioral analytics can take your existing online data and turn it into valuable visitor insights!
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In the age of digital content, marketing departments are increasingly tasked with creating digital experiences to promote their companies’ brands.
IDC believes that marketing departments can reap significant benefits from investment in an enterprise marketing platform to support these efforts. Read how your organization can benefit from an Enterprise Marketing Platform.
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View a 3 minute overview of Salesforce CRM to learn how you can track your leads, deals, and accounts automatically with an easy-to-use, online, pay-as-you-go solution.
Then view a Web demo of Salesforce CRM that best matches your role as a CRM Sales Rep, Sales Manager, Sales & Marketing Alignment, Channel Sales Executive.
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Is your essential media planning resource for business publication data.
The Construction & Manufacturing Marketer’s Guide is a B-to-B marketer’s essential media planning resource for business publication data.
The Construction & Manufacturing Marketer’s Guide provides data about business publications serving the industry, from air conditioning to materials to waste management. Discover new opportunities to reach your target audience through B-to-B magazines. Listed by classification, this annual reference guide provides thousands of listings. Plus, the guide also includes Featured Publications in which you’ll find frequency, total circulation, one-time page rates, publisher’s positioning statement, additional marketing opportunities and contact information.
Please note: You will receive a digital edition of the 2008 Advertising Guide. Please enter a correct email address to ensure its delivery.
SRDS celebrates 90 years connecting the media community.
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Find out how Global 2000 brands utilize EMC interactive marketing solutions to achieve their marketing ROI goals.
During this recorded Webcast you will hear an in-depth profile of marketing ROI, including the latest trends. You’ll learn how to address the challenges marketing faces with showing the tangible impact of their programs on the business.
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Find out how you can achieve Best-in-Class results. Access Your Complimentary Copy Today. This 9 Value Offer Expires 5/29/2009.
- Best-in-Class companies are developing multi-tiered rewards plans for their most profitable customers at a 70% higher rate.
- Best-in-Class companies are 2x as likely as their peers to redeem loyalty cards at the point-of-service.
- Best-in-Class companies activate 40% more customers into their loyalty program at the point-of-sale than their peers.
Aberdeen data reveals that currently 65% of retailers lack fully-automated loyalty process tools at the Point-of-Service (POS) for customer sign-up, identity scan for program fulfillment, and redemption of customer loyalty programs. Executing payment card (credit, debit, stored value, or gift card) or non-card based loyalty programs (personalized promotions, referral) should be a simplified and convenient task for retail employees. On the contrary, the inadequacy at the POS indicates that there exists a “large customer service process and technology gap” at the focal point of customer service in retail.
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This guide focuses on the importance of customer statements, in particular the vital role they can play in marketing an organization’s products and services, building and maintaining brand awareness, and reducing customer service costs.
It examines the features that make an effective statement from the customer perspective and how better statements can vastly improve the way businesses communicate with their customers.
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