Know what’s out there and what will work best for you before choosing a CMS.
If you’re wondering which CMS is the right one for your organization, this comprehensive guide will take you through the various options available, detailing the pros and cons of each. Download “Which CMS is Right For Me?” and learn:
- The importance of knowing your requirements
- What to look for in a CMS solution
- Head-to-head evaluation of custom, open source, installed and SaaS solutions
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This white paper explores the benefits of implementing a CCM platform, identifies the necessary capabilities of such a platform, and supplies organizations with a frame of reference when considering CCM platform options.
A challenging economic climate, with increasing regulations, is forcing organizations to rethink their approach to communicating with customers. There is an increasing realization that the adoption of a comprehensive platform for customer communications management (CCM) can provide not only significant cost reduction benefits but also substantial improvements in customer loyalty and competitive differentiation, both of which drive bottom-line profitability.
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Your essential media planning resource for business publication data.
With the Business Publications Connections, 2008 Business Services Marketer’s Guide, you’ll discover new opportunities to reach your target audience through B-to-B magazines. Listed by classification, this annual reference guide provides listings of business publications as well as Featured Publications where you’ll find frequency, total circulation, one-time page rates, publisher’s positioning statement, additional marketing opportunities and contact information. Classifications include, but not limited to: media, education, government, retail, & travel.
Please note: You will receive a digital edition of the 2008 Advertising Guide. Please enter a correct email address to ensure its delivery. SRDS celebrates 90 years connecting the media community.
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Are you a Call Center Manager looking for ways to train your employees on how to deal with unhappy customers?
Studies show that the biggest influence on customer loyalty is customer service. 82% would do business with a company again based on a great call center experience. This white paper covers tips and best practices for the call center professional on how to deal with problems that come up with customers in a call center situation. It can also serve as a guide for Call Center Managers to train their employees on how to handle a variety of customer situations.
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“Citizen marketers” are forming growing communities of enthusiasts and evangelists, getting the word out about what products they love or hate.
This is the first book to document this phenomenon, examining some of the early winners and losers in this new genre.
You’ll also receive Executive Book Alert, which keeps business executives up-to-date on the latest in business thinking. Their editors scour the book lists and catalogs, talk with business book publishers, and network with top business authors, to find the next best business books to summarize. As they do this, they will share the results of their research in this e-Newsletter.
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Calloway contends that, with a little customer research, you can make your products stand out from the crowd and reap the benefits.
These days, so many companies strive to fit into a niche that they must elbow their way past a mass of competitors to do so. Why strive to be a leader in your category when you can create a different category and be the only one in it? Such are the lessons to be learned in Becoming a Category of One. By using consultant Joe Calloway’s tips and advice, you can avoid being “commoditized” and differentiate yourself and your business from your competitors simply by shifting focus to your customers.
You’ll also receive Executive Book Alert, which keeps business executives up-to-date on the latest in business thinking. Their editors scour the book lists and catalogs, talk with business book publishers, and network with top business authors, to find the next best business books to summarize. As they do this, they will share the results of their research in this e-Newsletter.
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This summary describes the process of throwing out your old and tired thought patterns, and opening yourself up to creating something truly remarkable and visible, the way a purple cow is in a field of brown cows.
Jingles, slogans and pretty ads aren’t good enough. Marketing guru and best-selling author Godin shows how you need to seek out the exceptional and the remarkable to get your brand or product noticed in today’s cluttered markets.
You’ll also receive Executive Book Alert, which keeps business executives up-to-date on the latest in business thinking. Their editors scour the book lists and catalogs, talk with business book publishers, and network with top business authors, to find the next best business books to summarize. As they do this, they will share the results of their research in this e-Newsletter.
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Rohit Bhargava details the theory of personality and explains how to put it into action effectively.
Personality can make your customers passionate about your brand. Personality inspires trust, and trust can build customer loyalty. In this social media era where identities are shaped as much by perception as communication, marketing becomes more about building relationships with customers than about traditional selling. Rohit Bhargava details the theory of personality and explains how to put it into action effectively.
You’ll also receive Executive Book Alert, which keeps business executives up-to-date on the latest in business thinking. Their editors scour the book lists and catalogs, talk with business book publishers, and network with top business authors, to find the next best business books to summarize. As they do this, they will share the results of their research in this e-Newsletter.
Click here to Download
In the face of a tough economy, learn how to lower marketing costs and increase market share by effectively managing multiple online marketing initiatives at the same time.
Learn the benefits of a coordinated online marketing attack that leverages teamwork and shared data. “Battle Plan: Multilateral Online Marketing (MOM)” looks at everything from Search Engine Optimization and Paid Search to Video Marketing and Opt-in Email Marketing. Key topics include:
- Maximizing online marketing initiatives
- Sharing creative, data
- Building teams
- Improving Calls to Action
- Effective timing of email marketing
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IDC’s perspective on the future of mobile marketing and how to reach over 270 million consumers using short codes…
In the recently released IDC White Paper sponsored by NeuStar, “Common Short Codes: The Time Is Now For Mobile Marketing & Outreach,” IDC highlights how brands can reach practically every mobile consumer in the U.S. – right now by adding a mobile address – a Common Short Code – to their marketing mix. For any brand or enterprise this translates into “one common short code, one call to action” to reach over 270M mobile customers.
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