See how Serena Marketing utilizes the Customer Reference Mashup to ensure use of the most current customer success stories, track customer approvals, enforce internal approval and notification processes, know the ROI of the customer reference program, and more.
Your business is booming. Growth is strong. You’re gaining market share. Sales are above forecast. You have a long list of happy customers… but don’t know if you have the most current story.

Would you sleep better at night knowing:

• Your sales team has approved customer references in salesforce.com, when they need them the most?
• You have records of customer approvals and reference usage, and can access them quickly?
• The ROI of your customer reference program?

You’re in the right place. Register now to attend this live webinar with Serena, featuring a live demo of our Pre-Built Customer Reference Mashup.

Date: Thursday, July 10th, 2008

Time: 9:00 am PDT/12:00 EST

Duration: 60 minutes

Featured Speaker: Kathy Wells, Director of Corporate Evangelism at Serena Software

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Wondering what role Web2.0/Sales2.0 and/or social networking plays in the sales arena? This paper reveals what it is and how it can help the quota carrying sales rep sell more, faster.
It uncovers how salespeople can take advantage of Web 2.0/Sales 2.0 technology to:

• Easily interact with customer information and uncover business insight that was not readily available before
• Tap into the collective knowledge and experience of the broader sales community and enable sales reps to accomplish far more than what they could individually and close more business
• Get the most relevant sales information when and where they need it - regardless if it’s enterprise, personal, or public data.

Register for this paper and learn how Web 2.0/Sales 2.0 can help you boost sales productivity, shorten sales cycles and increase sales.

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Gain valuable information on what to look for when selecting an online content distribution provider. This paper provides recommendations and tips to keep in mind when evaluating providers for a successful online lead generation program.
In this paper, “Tips for Choosing B2B Lead Generation Vendors for White Paper and Content Distribution”, NetLine uncovers what every marketing professional should be aware of when selecting a provider for online content distribution. NetLine evaluated a variety of providers and their processes and has provided some tips and recommendations to keep in mind in some key areas, including:

• Network power: industries and audiences
• Standard vs. custom process
• Program success management
• Lead minimums and guarantees
• Program features, flexibility, geographic preference

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Download the Forrester study today to better understand how your organization can benefit from eStara Click to Call.
While some organizations struggle to accurately measure cross-channel activities and their impact on sales, others have solved a major part of the challenge; they say the ability of Click to Call to bridge the gap between online and offline channels helps them unify cross-channel interactions and increase revenue.

In this report, Forrester Research conducted in-depth analysis of multiple implementations of eStara Click to Call. The financial analysis in this study illustrates a way to evaluate the value of Click to Call:

• proven ROI
• a payback period of between seven and 14 months
• an improvement in the conversion rate for leads generated by Click to Call

Written by Forrester Consulting, Hosted by eStara Connections from ATG

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Learn How to optimize your website effectiveness through multivariate testing and behavioral targeting.
Whether you are looking to increase the effectiveness of your pay-per-click advertising, convert more browsers into buyers, or increase the average order value from loyal customers, website testing and optimization should be a major part of your strategy.

Across every industry, web marketers are taking advantage of advanced testing and analytics applications to meet their growth and profitability targets. In this white paper, we’ll take a look at some of the testing approaches that are available today. Whether you are just getting started or are already an expert, this document will help you to understand the major differences between today’s testing solutions.

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As web conferencing becomes increasingly prevalent, users are seeking more sophisticated experiences.
Critical to a successful web conferencing experience is the ability of the presenter to share rich content on their screen with meeting attendees. With new Turbo Screen SharingTM capabilities, Adobe® Acrobat® ConnectTM Professional’s screen sharing capabilities outperform the industry. Adobe Acrobat Connect Professional offers users the ability to have a more productive and engaging web conferencing experience while providing the IT department with a program that efficiently utilizes bandwidth and minimally impacts the infrastructure.

This white paper is written by handl Consulting.

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Take a look at how brand owners and their channel partners are improving their collaboration on co-marketing with a streamlined closed-loop process supported by the SAP Customer Relationship Management application.
While co-marketing programs can provide substantial benefits for both brand owners and channel partners, their implementation entails significant challenges regarding the effectiveness of the funded activities, the efficiency of the funds and claims process, as well as legal compliance. Information technology plays an important role in coping with these challenges and maximizing the benefits.

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Discover why the key to a productive sales force is ensuring that sales people concentrate on acquiring, growing, and retaining profitable relationships with their account bases.
SAP CRM empowers your sales force with a clear and detailed view of prospects, customers, and the market - and the ability to turn that insight into action.

To improve the performance of their sales operations, successful organizations employ best practices to help them:

• Define and measure Key Performance Indicators (KPIs)
• Rate the value of each account and sales opportunity
• Align salespeople and accounts
• Focus on productive activities

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Evolve. Learn how Sales 2.0 is radically reshaping every facet in today’s sales process.
See how this new phenomenon in collaborative selling is helping salespeople do a better job of identifying leads, of turning leads into opportunities, and of converting those leads into customer wins.

Brought to you by Techdirt Insight Community and Social Media Today for TheCustomerCollective

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Is dedicated exclusively to serving the information needs of consumer marketing and business-to-business audience development professionals.
This is still the only magazine dedicated exclusively to serving the information needs of consumer marketing and business-to-business audience development professionals. They’ll be delivering the same essential content that you’ve come to expect, but they are adding some essential content that you and your company will certainly come to need (if you don’t already need it)…Online marketing…including SEO and SEM… integrated multichannel marketing, audience acquisition, behavior and analytics across a variety of platforms along with integrated database creation and management…just to highlight a few.

Click here to Download