Data Quality: A Survival Guide for Marketing
Sep 17, 2009 in
IT - Data Management
In this guide, Frank Dravis, Six Factors Consulting, discusses how even with the finest marketing organizations, the success of marketing ultimately comes down to the data.
Surrounding the data and storage application are people, processes, standards, and technologies used to manage that data. This white paper from SAP Business Objects focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework.
Related Magazine :
- An Architecture for Data Quality
- Co-Marketing with Channel Partners: Expand Your Marketing Reach with Channel Marketing Funds
- The Data Quality Imperative in Governance, Risk and Compliance
- Achieving Data Privacy in the Enterprise: An Introductory Guide to Implementing Data Privacy Solutions
- Best Practices for Implementing HP Quality Center Software
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