Dataquest Insight: Oracle and SAP Approach SMB Application Market via Different Product and Channel Approaches
Feb 10, 2009 in
Information Technology
In this report, Gartner analyzes Oracle’s and SAP’s recent moves with respect to SMB business application products and channels and what they mean for the ecosystems of both companies.
While the respective Small and Midsize Business (SMB) product strategies of Oracle and SAP are very different, both are highly dependent on recruiting, managing and inspiring a broad set of channel partners to be successful.
Published by Gartner, Inc.; Sponsored by Oracle.
Related Magazine :
- Oracle Escalates Mid-market Competition
- Co-Marketing with Channel Partners: Expand Your Marketing Reach with Channel Marketing Funds
- Nucleus Report: Who’s ready for SMB?
- Selecting the Right Channel Partners to Maximize Sales Impact
- High Availability in an SAP Environment Keep Mission-Critical SAP Operations Running no Matter What
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