This book stems from an article by the author in the May 2003 issue of Harvard Business Review in which he argues that Information Technology no longer offers a strategic advantage to companies but is rapidly becoming a commodity like the telephone.

This book stems from an article by the author in the May 2003 issue of Harvard Business Review in which he argues that Information Technology no longer offers a strategic advantage to companies but is rapidly becoming a commodity like the telephone.
In Does IT Matter?, Carr argues that IT has become a commodity, and because the very nature of strategy requires differentiation, IT cannot possibly qualify. IT can be used to supplement and improve strategy implementation, but it is not the foundation of a competitive advantage. To handle this new approach to IT, executives will have to prevent the commoditization of IT architecture and applications from destroying their companies’ barriers to competitive advantages.

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