Everyone Sells: The Value of Business Intelligence in Retail

Jul 04, 2009 in IT - Data Management

Learn how Through SOA and BI, all areas of a business can leverage efficiencies of information and processes targeting the right customers with the right messages at the right time to maximize the value of each customer relationship.
Retailers have invested in many systems – supply chain, inventory management, transportation management, and planning/merchandising. But without those systems being integrated and providing a single, role-based view, organizations can’t maximize the inherent value of those systems. An integrated BI platform extracts greater value from existing data sources, transforming operational and transactional data from legacy systems into meaningful, forward looking insights that can dramatically increase revenues, profitability, and effectiveness.

This paper discusses how Business Intelligence can help retail executives, warehouse staff, customer services agents and everyone in your retail organization realize new retailing innovations, improve margins, and propel profits to new heights.