IDC Marketing in the Age of Digital Content: The Business Case for an E-Enterprise Marketing Platform
May 07, 2009 in
Sales & Marketing
In the age of digital content, marketing departments are increasingly tasked with creating digital experiences to promote their companies’ brands.
IDC believes that marketing departments can reap significant benefits from investment in an enterprise marketing platform to support these efforts. Read how your organization can benefit from an Enterprise Marketing Platform.
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- Frost & Sullivan: Empowering Enterprise Marketing, a conversation with EMC
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