Maximize Business Results Online: How Web Content Management Technology is Transforming Digital Marketing
Find out how you can achieve Best-in-Class results. Access Your Complimentary Copy Today. This 9 Value Offer Expires 5/29/2009.
- 58% of Best-in-Class companies improved online conversion rates.
- Best-in-Class improved the average time a visitor spent on the website by 4%.
- Best-in-Class companies improved the average page views per visitor by 8%.
The current economic situation is forcing all organizations to turn to more cost-effective methods to reach customers. As a result, the web has been elevated to a top two channel for acquiring and retaining customers. Whether the web is a vehicle for information or a source of sales, all organizations must focus on the development, execution, and distribution of online content to maximize sales in a global recession. Web Content Management (WCM) and Content Management Systems (CMS) are tools for managing website content. WCM helps marketers take ownership and control of website content creation, distribution, digital rights usage, editing, analytics, and the overall online customer experience.
Related Magazine :
- The Business Case for a Web Content Management System
- IDC Marketing in the Age of Digital Content: The Business Case for an E-Enterprise Marketing Platform
- Replacing your Web Content Management System
- Content Management System Pocket Guide - A Guide to Evaluating, Implementing and Deploying Content Management Systems
- A Marketer’s Quick Reference Guide for Content Distribution and Marketing Programs
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