Know in ten minutes what takes others hours to learn, and keep up with the latest trends in the industry.
In this summary you will learn:
- How to position and pitch a new business
- How to get the most benefit from branding and staffing
- Why starting a business is akin to a spiritual undertaking, requiring belief in the project’s worth and its benefit to society
Why you should read The Art of the Start
This is not a manual, but rather a collection of mostly useful tips for people who wish to start businesses, or even, as author Guy Kawasaki claims, other sorts of projects, including nonprofit organizations. Kawasaki may over-use business-babble such as “bootstrapping” or “rainmaking” (in fact, he recommends coming up with a brand name that can enter the language as a verb, such as Google or Xerox) - but his style is good-natured and humorous. The chapters are divided accessibly with subheads, charts, bullet points, “minichapters,” answers to “Frequently Avoided Questions” and reading lists, making it easy to find important points. Many of Kawasaki’s “exercises” are tongue-in-cheek, like, “Go to eBay and search for used Aeron chairs.” He got his start working at Apple Computer, marketing early MacIntoshes, and he now runs a venture capital firm, Garage Technology Ventures. He refers to both frequently, and most of the book’s examples come from these venues, not from inside knowledge of others start-ups, even though the author has been involved in several. This isn’t the only book you’ll need to read when you decide to start a business, but getAbstract.com finds that its iconoclastic pointers are useful and fun, and its sections on pitching, recruiting and branding, in particular, apply to businesses of any size.
About the Author
Guy Kawasaki got his start in marketing at Apple Computer and went on to found several high tech businesses. He currently runs the venture capital firm Garage Technology Ventures
Click here to Download
The authors address how the Internet’s social network offers new, decentralized ways to produce content, goods, services and profit.
Using the collaborative-software “wiki” concept as their theme, the authors address how the Internet’s social network offers new, decentralized ways to produce content, goods, services and profit.
You’ll also receive Executive Book Alert, which keeps business executives up-to-date on the latest in business thinking. Their editors scour the book lists and catalogs, talk with business book publishers, and network with top business authors, to find the next best business books to summarize. As they do this, they will share the results of their research in this e-Newsletter.
Click here to Download
Discover how organizations are leveraging specific document management practices to help meet the business challenges ahead.
In an economic climate that daily seems to underscore nature’s law that only the fittest survive, what are some of the actions companies are taking to stay competitive? The majority of survey respondents indicate that the top two moves they are making include reducing operating expenses (51%) and improving cash flow (20%). More effectively controlling and managing document processes, can help meet these objectives. This survey report investigates how respondents and their organizations are leveraging five document management activities – internal and outsourced - to reduce costs and reach financial goals.
Click here to Download
Is a free, easy to read weekly email service that brings must read mobile healthcare news to IT executives, program managers, and project leaders.
In one quick email per business week, FierceMobileHealthcare will keep you up to speed on the rapidly evolving mobile healthcare environment. Get updated on mobile health records, remote monitoring, tablet and phone devices, wireless network security, HIPAA compliance, telemedicine and more. Learn why thousands of healthcare and IT executives rely on FierceMobileHealthcare for their weekly mobile healthcare news.
Click here to Download
Reduce costs of managing email storage and access while also reducing risk in compliance and e-discovery.
Discover ways to cut costs, improve user productivity, and mitigate risks associated with email records and email management.
This white paper provides guidance on how email archiving can address email problems in the following areas:
- Expensive email storage
- High help desk and email administrator costs
- Complying with data retention policies
- Efficiently responding to court motions and records requests
Click here to Download
Is a free, easy to read weekly email service that brings must read biotech IT news to senior biotech, pharma, and IT executives.
In one quick email per business week, FierceBiotech IT will keep you up to speed on how IT is shaping clinical trials and clinical research. Get updated on clinical trial design and management systems, electronic patient reported outcomes, patient recruitment, adaptive trials, eClinical trials, and more. Learn why thousand of biotech, pharma, and IT executives rely on FierceBiotech IT for their weekly biotech IT industry news.
Click here to Download
In this guide, Frank Dravis, Six Factors Consulting, discusses how even with the finest marketing organizations, the success of marketing ultimately comes down to the data.
Surrounding the data and storage application are people, processes, standards, and technologies used to manage that data. This white paper from SAP Business Objects focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework.
Click here to Download
Discover the benefits of VDI and how it can benefit your company and save you money.
Virtual Desktop Infrastructure (VDI), or Desktop Virtualization, gives the best of both worlds to administrators and end users by combining a familiar PC desktop experience with the centralized control and management common in data centers. Benefits include:
- Centralized Desktop Management, Desktop Consolidation, and Remote Employee Support
- Desktop Backup and Disaster Recovery
- Flexibility and Control
- Reduced Cost of Ownership
Click here to Download
Did you know that most Americans believe companies should have a presence in social media? That means most of your customers and prospects expect you to be involved in social media, and will be more likely to do business with you if you are.
That’s why it’s critically important to expand your customer relationship management strategy to engage social customers. So where do you start? How do you get people to like and trust you enough to do business with you in a Web 2.0 world?
Find out in this Sage-sponsored White Paper: Social CRM: Customer Relationship Management in the Age of the Socially-Empowered Customer. Written by Brent Leary, a CRM industry specialist, it explains how to integrate social media tools and strategies into your traditional CRM efforts for better, more meaningful customer relationships.
*Cone 2008 Business in Social Media Study
Award-winning Sage SalesLogix is a rapidly deployed, robust, highly-customizable CRM solution with flexible, secure, deployment options to meet your business needs. The integrated Sage SalesLogix CRM suite includes Sales, Marketing, Customer Service, Support, and Mobile automation solutions as well as rich business process automation capabilities. With flexible, secure deployment options and bundled service options designed to help you be up and running fast, Sage SalesLogix is the total business solution for organizations seeking to automate their unique customer relationship management business processes at the lowest total cost of ownership – either hosted or on-premise. Sage SalesLogix has got you covered.
Click here to Download
In this ebook excerpt, learn what Twitter is, how your company can benefit from using it and what you can expect from the rest of the book.
Millions of Internet users have fallen in love with the Twitter “microblogging” service, which lets them swap brief text “tweets.” Now companies are embracing the service to engage customers, promote products and monitor what is being said about their brands.
Given the passion and high profiles of “Twitterverse” denizens, the service has evolved into a vital early-warning system for businesses seeking to stave off criticism, and as a way to build better relationships with customers. That is why companies need to know Twitter. Embracing it can help a business thrive; ignoring the service could well hurt it.
For companies unfamiliar with Twitter, this book serves as a field guide. They will get a Twitterverse tour, and learn about the dozens of firms big and small that have harnessed Twitter as a powerful, flexible business tool. The bottom line: Twitter means business. This is an excerpt from the book “Twitter Means Business” by Julio Ojeda-Zapata.
Click here to Download
