Personality Not Included - Free Book Summary

Apr 14, 2009 in Sales & Marketing

Rohit Bhargava details the theory of personality and explains how to put it into action effectively.
Personality can make your customers passionate about your brand. Personality inspires trust, and trust can build customer loyalty. In this social media era where identities are shaped as much by perception as communication, marketing becomes more about building relationships with customers than about traditional selling. Rohit Bhargava details the theory of personality and explains how to put it into action effectively.

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