This summary describes the process of throwing out your old and tired thought patterns, and opening yourself up to creating something truly remarkable and visible, the way a purple cow is in a field of brown cows.

This summary describes the process of throwing out your old and tired thought patterns, and opening yourself up to creating something truly remarkable and visible, the way a purple cow is in a field of brown cows.
Jingles, slogans and pretty ads aren’t good enough. Marketing guru and best-selling author Godin shows how you need to seek out the exceptional and the remarkable to get your brand or product noticed in today’s cluttered markets.

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