Software as a Service Dramatically Improves CRM Success
Explore the results of this Yankee Group study aimed at determining how on-demand technology can be used to improve sales effectiveness.
Although many traditional premises-based Customer Relationship Management (CRM) applications promise a significant improvement and increase in sales effectiveness, in reality their strength is only in empowering management with a holistic view of the sales process. This has led companies to replace them with newer on-demand, Software-as-a-Service (SaaS) applications, but even that isn’t enough.
Gain a deeper understanding of the difference between sales administration and sales effectiveness and the role technology plays in driving revenue.
Written by Yankee Group Research, Inc., Sponsored by Oracle Corporation
Related Magazine :
- Demand the Best from Your On-Demand Software
- CRM magazine Best Practices Series: Software-as-a-Service
- Retail On-Demand: Software-as-a-Service Takes Off
- It’s All About the Salesperson: Taking Advantage of Web 2.0
- B2B Sales Lead Success Checklist
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