Sustainability Matters: The Corporate Executive’s Strategic Agenda

May 07, 2009 in Executive & Management

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For a growing number of companies, positive social and environmental performance is inextricably tied to their vision of long-term viability and success. The emergence of responsibility-framed strategies for business sustainability underscores the increasing importance of social and environmental stewardship to shareholders, customers, trading partners, and regulators alike. The increasing integration of sustainability criteria into organizational strategy marks a dramatic shift in the culture of the business ecosystem worldwide. Indeed, this shift in vision and action has decisively transformed the global market and the very nature of internal and external processes, requirements, alliances, and opportunities.