The ROI on Social Media Marketing: Why It Pays to Drive Word of Mouth

Mar 16, 2009 in Sales & Marketing

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58% of Best-in-Class companies have dedicated resources devoted to social media marketing
61% of Best-in-Class companies have online community platforms (e.g., discussion forums, ratings and reviews, etc.)
68% of Best-in-Class companies increased their investments in social media marketing while 34% are keeping their investment level that same as last year

The global economic recession has put more pressure than ever on chief marketing officers and other senior marketing practitioners to minimize marketing waste and maximize Return on Marketing Investment (ROMI). How can marketers trapped in a vortex of plunging consumer demand and growing budgetary constraints that have made it necessary to curtail or completely eliminate investments in traditional marketing channels and programs hope to attract, retain and increase the value of profitable customers? Aberdeen research indicates that at least part of the answer lies in harnessing the power of social media marketing to drive customer advocacy.