The Wisdom of Crowds - Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations

Mar 14, 2009 in Sales & Marketing

Know in 10 minutes what it takes others hours, and keep up with the latest trends in your industry.
In this summary you will learn:

Why large groups of people seem to be better than experts when it comes to forecasts, valuation and other tasks
How scientists prove that crowds are wise
Why it matters

Why you should read The Wisdom of Crowds
This well-written bestseller explores the apparent anomaly that crowds of nonexperts seem to be collectively smarter than individual experts or even small groups of experts. This basic insight is at the heart of contemporary financial investment theory, with its emphasis on the difficulty of outguessing the market. Beginning with British scientist Francis Galton’s remarkable discovery in 1906 that a crowd of nonexperts proved surprisingly competent at guessing the weight of an ox, financial columnist and author James Surowiecki skillfully recounts experiments, discoveries and anecdotes that demonstrate productive group thinking. The concept does not come as news to anyone reasonably well read in modern financial literature, but getAbstract recommends this comprehensive, fresh presentation.

About the Author
James Surowiecki is a staff writer at The New Yorker, which publishes his popular business column, “The Financial Page”.